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What Are Pole Signs?
Introduction to Pole Signs
Pole signs are a type of outdoor signage mounted on tall poles, typically installed near roads or highways to prominently display a company’s logo, name, or promotional messages. Due to their height, pole signs are highly visible from a distance, making them an effective tool for businesses looking to attract the attention of drivers and passersby. These signs are commonly used by businesses such as gas stations, restaurants, and shopping centers that rely on high visibility to draw in customers.
Types of Pole Signs
There are various types of pole signs, ranging from simple single-sided signs to more complex double-sided or multi-sided designs. Some pole signs are illuminated, using internal lighting or external spotlights to enhance visibility at night. Digital or LED pole signs are also popular, allowing businesses to update their messages regularly. These different types of pole signs offer flexibility in how businesses choose to communicate with their audience.
Design and Structure
Pole signs are constructed with durability and visibility in mind. The sign itself is usually made from materials like aluminum, steel, or plastic, which are designed to withstand harsh weather conditions. The pole, often made of steel or concrete, supports the sign at a significant height, ensuring it stands out above other structures and signs in the area. The design of the sign can be customized to include the business’s logo, branding elements, and even digital displays for changing messages.
Visibility and Reach
The primary advantage of pole signs is their exceptional visibility. Positioned high in the air, these signs can be seen from long distances, making them ideal for businesses located along busy roads or highways where potential customers may be driving at high speeds. The elevated position of pole signs helps ensure that they are not obstructed by other buildings or signage, providing continuous exposure and maximizing their reach.
Installation and Compliance
Installing a pole sign requires careful planning and adherence to local zoning laws and regulations. The installation process involves securing a strong foundation to support the height and weight of the sign, as well as ensuring the sign meets height restrictions and visibility standards. Businesses often work with professional sign companies to navigate the complexities of installation and to ensure their pole sign complies with all local codes and safety requirements.
Benefits for Businesses
Pole signs offer numerous benefits for businesses, including increased brand recognition, enhanced visibility, and the ability to attract more customers from a distance. By standing tall and prominently displaying a company’s logo or message, pole signs create a strong presence that can significantly boost a business’s visibility, particularly in areas with heavy traffic. For businesses that depend on attracting drive-by customers, pole signs are an invaluable investment, providing a continuous and powerful advertising tool.
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