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To support small business owners in the pursuit of getting their business up and running affordably.

What Are Blade Signs?

Design and Materials

Blade signs are typically crafted from durable materials such as metal, wood, or acrylic, allowing them to withstand outdoor conditions while maintaining their aesthetic appeal. They can be designed in various shapes and sizes, ranging from simple rectangular signs to more intricate custom shapes that reflect the brand’s identity. The face of the sign often features the business’s logo, name, and sometimes additional design elements, all of which are visible on both sides.

Introduction to Blade Signs

Blade signs, also known as projecting signs, are a popular type of signage used by businesses to display their logo and attract attention from pedestrians and motorists. These signs are mounted perpendicularly to the exterior walls of buildings, extending outwards to ensure visibility from both directions along a street. Their unique positioning makes them an effective tool for increasing foot traffic and enhancing a business's presence.

Types of Blade Signs

There are several types of blade signs, including illuminated and non-illuminated versions. Illuminated blade signs may feature internal lighting (using LEDs) or external spotlighting to ensure the sign is visible at night. Non-illuminated signs rely on natural and ambient light. Some blade signs are designed to be more traditional with flat surfaces, while others may incorporate three-dimensional elements to create a more striking visual effect.

Visibility and Impact

One of the key advantages of blade signs is their high visibility, especially in busy urban environments where traditional wall-mounted signs might be overlooked. Positioned at eye level and extending from the building, blade signs are easily noticed by passersby, even from a distance. This makes them particularly effective for businesses located on crowded streets or in areas with heavy pedestrian traffic, as they draw attention to the business’s entrance.

Benefits for Businesses

Blade signs offer numerous benefits for businesses, including increased brand visibility, an enhanced professional image, and the ability to attract more foot traffic. Their prominent placement and customizability make them an excellent choice for businesses looking to stand out in crowded marketplaces. Additionally, blade signs can be a key element in creating a cohesive branding experience, contributing to a strong and memorable street presence.

Installation and Placement

The installation of blade signs requires careful consideration of placement to maximize their effectiveness. They are typically installed near the entrance of the business, ensuring that they are both functional and aesthetically pleasing. Depending on the building’s architecture and local regulations, blade signs can be mounted using brackets, which can also be decorative to complement the overall design of the sign.